The European Commission adopted its Digital Fairness Act proposal on 11 November. For Hungarian online retailers and subscription providers, this is a preparation signal: the draft addresses both digital interfaces influencing purchases and contract management.
The Commission would target misleading interface practices, addictive design and subscriptions that are difficult to cancel. This is a proposal, not a new regulation already applicable.
The original draft text also discusses including foreseeable, unavoidable fees in the price first communicated. It distinguishes costs depending on individual delivery arrangements.
A business joint statement dated 5 November, before the proposal, called for proportionality and coherence with existing rules. This is an industry position, not a subsequent assessment of the published text.
Our practical conclusion is that a trader can usefully walk through its own purchase process from advertisement to cancellation. This allows separate identification of pricing, consent and customer service questions without treating an evolving draft as a final requirement.
Recording the current customer journey with dated screenshots can provide a useful baseline for later changes. That record does not replace legal assessment of the final rules and the business’s specific operations.
Cross-border online VAT and holiday-season official inspections are separate matters. The next substantive stage is parliamentary and Council negotiation, followed by the adopted text and application date.
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Budapest Global Review: EU proposal targets manipulative online shopping practices. Budapest Global Review, 11 November 2026. https://globalreview.hu/en/cikk/eu-digitalis-meltanyossag-fogyasztovedelem-javaslat-2026