OVB survey puts financial AI use in Hungary at 48%

According to mfor’s report of 22 October, 48% of Hungarian respondents in an Ipsos study commissioned by OVB use artificial intelligence at least occasionally for financial or insurance questions. For Hungarian households, the key distinction is between seeking information and delegating a financial decision.

OVB’s primary methodological description says fieldwork took place in August, with 1,000 participants aged 18–75 in each country. The figure now being reported therefore reflects August responses. The commissioner is a financial intermediary, whose commercial interest should be taken into account.

In our interpretation, the usage rate cannot tell us how many people would entrust an investment to a machine. Asking for an explanation, comparing product terms and signing a contract are different situations. The frequency of questions also does not measure the accuracy of answers. We do not claim growth over time without a comparable earlier measurement.

Our articles on the JRC risk-management framework and the ECB’s interpretation of stress tests illustrate verification in other fields. The next meaningful research development could be comparable new fieldwork or publication of the detailed Hungarian questionnaire; the sources reviewed give no date for either.

Comparing percentages across surveys can mislead unless question wording and target populations match. Reporting regular and occasional use separately would clarify how far this way of seeking information has become a habit.